You mentioned that you had experimented with subscriptions. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker The marketing team is like, What are you doing?, Yeah. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. One was just investment. Its not like, I spent 95 percent of our time on Will Ferrell. We're the Film Fanatics. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! In my opinion, I dont think we would be where we are as an industry otherwise. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. We need certain things to calm down and other things to end. That is technically a long tail show. Carolina Barlow: Co-Host, Writer, and Producer. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. I think thats it. Is there any tension there at all? It was the only time Ive ever gotten a call from somebody. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. I want to start at the beginning. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont know. How do you make sure they sustain? No Longer So. Aren't. Real. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Join America's favorite . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. To put it simply, we have a platform. You should start one. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. The Ron Burgundy Podcast Season One Trailer. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Both are completely okay and actually really perform well. By the way, put TheVerge.com on the home screen of your phone. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Its not like a low-engagement medium. It kind of never went away, but now were back to this again. And the other is really edgy, innovative audio drama. We have an app of our own. I make content. We take this for granted as creators, as publishers, and as networks. Humans have a predilection for overcomplicating things. Washington state rescue mission sues over hiring restrictions, says The Ron Burgundy Podcast - podcasts.google.com Is radio the upsell on podcasting for you? People are stupid enough to complain about the ads. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Do you offer rev shares to your creators? In podcasting, it is fundamentally different. Yeah. Thats our conference for the podcast industry. iHeart recently restructured and you became the CEO of a formal division. Ive always thought about it. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Into the whole thing? Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Ill go from the more obvious down to the less obvious. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Yeah. How do you make sure they get attention? Why is that? What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. I can talk about sexuality or about what trends I do or dont like. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. I will test anything. All I see is this constructiveness across these two segments. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. The newest mass-reach media just happened, and it is called podcasting. I can get all three, all the time. Add to My Podcasts. There has never been a moment in the company that we were sidelined or deprioritized. We make TikToks too, by the way. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Is that how it goes when you talk to these folks? Thats my only fear with video. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors You came to it through an acquisition. Youre the CEO of iHeart Digital, which is a big company with a long history. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. See omnystudio.com/listener for privacy information. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Weve earned this. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. That definitely helps, so we jumped in. Our business affairs team is busy and accounts for a lot of our growth. Introducing: The Ron Burgundy Podcast Season 5 The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player It is possible to that extent, but its hard to convert to a new platform. 2023 Vox Media, LLC. The problem it was solving, the price point was undeniable, it made perfect sense to me. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. No. Hes going to leave now. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb Crypto company Gemini is having some trouble with fraud. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Thats a meeting I want to go to. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. But yes, weve seen that convert. Up or down on NFTs? I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. It often is. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. This is the only room where you can say that and people perk up. In Chicago, I sat in front of OMD. That feels obvious to me. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Josh and Chuck have you covered. The creator and the ad-serving publisher, in our case, are in total control. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. I think its really cool. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Here is your reach extender. Ill give two answers. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. It makes sense to me. Thats actually a podcast we make together thats actually awesome. God DAMN that Ron Burgundy podcast sounds awful. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Theyre just insecure. If its a jump ball, Id love them to use the iHeartRadio app. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. This one was definitely very real. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. He also co-owns a company with us. No, for real. Are you open to video? Walk us through what that actually means. We dont care. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Menu. Thats what were trying to true up. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Its not that theyre bad people. The Ron Burgundy Podcast - Listen Notes I dont have this concern in podcasting. Thats a really cool medium if only it were video. Podcasting is not video. A podcast from The Verge about big ideas and other problems. I only say this to you because thats how we do that sale. Fair enough. We also have an original content series we make with IBM called Smart Talks with IBM. Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . The second thing we do is spend a lot of time focusing on every show that we have on our network. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Are they yours if theyre subscribed on YouTube? How Will Ron Burgundy Fit Into The Modern World With His New Podcast? As that has happened, this thing has come along called audio. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. On this distribution I make this. The other is the digital audio group. Was Great. It sounds like you have things figured out, that you have confidence in your business. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . He has a certain energy and vision about him, where hes able to run large companies as if they were startups. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. The reason I ask that question all the time is because Im always curious. Will Ferrell has started a podcast as the character he played in the movie of the same name. I told you it was all about org charts, and Im not even to the org chart question yet. We try to organize them into slates that have EPs and producers on top of them. Its a massive amount of the stuff we take in and that we call the media. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Theyre killing it right now. Thats good. This has made podcasting different. It was a smart move on their part to buy a company like HowStuffWorks.com. Well do standard, straight-up, quick-turn, host-read ads. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. I dont see it in podcasting, and maybe thats why Im not super concerned. Oddly, no. UK News Published: Mar 1, 2023. Its redemption codes and URL codes. It didnt hurt that this explosion hit podcasting. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Hi, Ron Burgundy fans! Do you think that youre moving the high-margin dollars into the longer tail? What is your framework for making decisions? It has brought in underrepresented creators like nothing else weve done. Conal Byrne is the CEO of iHeart Digital. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. You have a mass-reach medium. Global Player | The Ron Burgundy Podcast - Podcast Ninety-five percent. The toothbrushes were great. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Podcasting is a mass-reach medium. Its always collaborative with their approval. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Ill give you an example of a show. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Is that present for you? There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Just before we started, I was looking at your website. You have to make a lot of decisions. Be a startup, or is it something that you did? If you love digital audio and you want real reach, there is no way to get real reach in digital audio. I feel like its still a thriving business. Promote. I think its the single thing I am most proud of at the iHeart Podcast Network. Our partners at Work x Work. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. These are marketers who are usually really good at this stuff like really good. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? I really just keep going back to this notion that its perfect the way it is. NFL, iHeartMedia teaming up to launch podcast network Then if they want to, we launch their podcast with iHeart Podcast Network. The Ron Burgundy Podcast - Comedy Podcast | Podchaser This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Just simplicity. Thats really cool, but its not mutually exclusive. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. But Ill talk you through why. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you doing that? I think its real. But that maverick approach has included some controversial steps as well. Its that whole waterfall versus agile thing. Episodes. Wonder Media Network's Award-Winning Women's History Podcast "Womanica Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. And everything in between. He only came on here to pitch the app. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. It was a packed house and a great time. By the way, if you love digital audio, and we all do. Weve all seen this, so Im not saying anything privileged. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . That's it. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Yes, its about my competitors, I get it. Oh, its right here. You start to reverse-engineer all the content you make because that works best on such-and-such platform. WARNING: This episode was haunted by a ghost. Yeah. Thanks. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . We love talking about movies, tv shows, and everyth. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes The Ron Burgundy Podcast - Podcasts-Online.org If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. The Ron Burgundy podcast is back for season two, starting August 8th! Everyone does it. So now its digitally infused, data-infused listening that they can target digitally. You should subscribe to it. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? The second reason is parallel pathing. We started a company with Will Ferrell called Big Money Players. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. How have you arranged iHeart Digital? Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. We taped this episode live at Hot Pod Summit. Which one of your children is the business affairs group? I think marketers in this moment are actually not turning down in advertising as much as youd expect. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 I dont know that it needs innovation. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find Theres a sigh of relief from the YouTube people somewhere. Will Ferrell was like, Please, please stop running so many ads.. The core fundamental, pretty consistent business model of podcasting is a rev share model. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. The Ron Burgundy Podcast - Listen on Play Podcast We were talking about these giant platform companies. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. CPMs are going up and the quality of the online ad marketplace is going down. Inside iHeartMedia, its an audio company. Why did you want to sell to iHeart? I have a card here that says NFTs on it. I dont depend on it. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. We will avoid, at almost every turn, simplicity. Nothings perfect, but its pretty close to perfect. Yeah. This is the org chart question now. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Its good content. The counterexample there is obviously Joe Rogan at Spotify. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL.